About Us

Our Store

Au Boudoir is a business founded in Santa Fe, New Mexico, in 2003. We realized the need for an honest and safe place to help people explore their sensuality. We are committed to maintaining high standards by offering the most up-to-date and accurate information, top quality products, a well-educated staff and a pleasant place to shop. Our classy product lines highlight sensuality and romance without being tasteless and exploitative. Our extensive classes, workshops and other store events help people to learn and feel more confident in the information they receive and the products they buy. We always to refer to our store as the Romance Shop or Sensual Store and never a “sex shop”. When you come into our store, you can expect all “explicit” products to be in a comfortable and secured area so we can protect the privacy of each of our customers. Au Boudoir is more than just a place to shop, it’s a lifestyle, a state of mind, and the opportunity to explore our individual desires.

Our Staff

You will find that we have a unique team at Au Boudoir that is well-educated, professional, compassionate, non-judgmental, friendly and fun. You will never hear a member of our staff use the words "we recommend this". Instead, we offer product information and allow customers to choose what best meets their own needs. Our staff consists of a registered nurse, firefighter & EMT, licensed doula (birthing & labor coach), licensed acupuncturist, renowned author, and therapists of pre-natal & healing massage as well as students of other various health professions. We are also mothers, wives, and activists against sexual violence, with a common passion for health, joy, safety and satisfaction.

Our Products

Our product lines consist primarily of lingerie, organic massage oils, lotions, candles, gourmet chocolates and fun tasty body treats like edible powders and feather ticklers to personal lubricants and safe sex supplies. We also have a fresh flower cooler and vases along with an assortment of greeting cards for any occasion. Some our favorite products for creating a romantic ambiance are the art deco lighting fixtures which are a permanent display in the Museum of Modern Art in New York. All of these products we sell for the idea of setting the mood for an evening of romance and creating a more intimate environment topped off with a variety of soothing jazz and classical CD's. Whether it's a special occasion or just a thoughtful gift for that special someone in your life, our fabulous store embraces the whole idea of sensual intimacy, truly making it the “one stop romance shop”.

Our Mission

Our mission was to create a place that would encourage empowerment and healing, as well as support community education and activism. We want to celebrate sensuality with anyone seeking more healthy and positive attitudes and perspectives.

But our philosophy goes beyond spoiling romantic couples and individuals. It encompasses the whole community. We offer a number of events from in-home parties, to in-store classes, workshops and lectures, fashion shows, fundraisers and art gatherings.